About Grace Hu-Morley
Silicon Valley Business Catalyst

On this page you will find the following information...

View Grace Hu-Morley's profile on LinkedIn

                                                                              

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Professional Overview

What I do

I am a marketing leader who brings emerging technology products to market quickly with limited resources.  I build and manage successful teams to help organizations...

  • bring products to market faster by prioritizing feature sets that provide the best revenue and ROI
  • boost their ability to execute by aligning multiple cross-functional teams and processes with business objectives
  • turn ideas & market needs into successful, people-friendly products
  • improve product success by enhancing overall customer experience through solutions and user experience

Awarded for leadership and innovation in both product and revenue creation, I am successful in bringing emerging communications and collaboration technologies to market for start-ups and Fortune 100 companies.

At Cisco, I delivered more than 400% revenue increase, 80% market share, and 32% cost reduction for an IP communications product-line in down market.

I provide management, business development, and product leadership for all product life cycle phases. 

What I do best

My strength is in combining product management, user experience, and outbound product marketing to create and launch successful, profitable products and solutions.

As a result of my market and customer experience focus, I have a history of success with triple digit revenue growth, top market share, and significant cost savings.  I delivered products that accelerated Cisco's IP Communications leadership to the #1 market share position.

What I want

I am looking to lead a marketing team, helping the right company to...

  • turn ideas & market needs into successful, people-friendly products and solutions
  • increase revenue and ROI
  • streamline decisions and metrics
Education

An MBA complements my BS and MS degrees in engineering.  I am also Pragmatic Marketing certified.

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Mission

My mission is to help companies bring products and solutions to market faster and better with less effort.


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Differentiators

  1. Expertise in bringing emerging communications and collaboration technologies to market
  2. Focuses on customer experience—from user experience to how customers buy to post-sales experiences
  3. Multi-functional
    • Product management
    • Product marketing
    • Business development
    • Business marketing
    • Marketing communications
    • Public relations

Details on multi-functionality >


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Technology & Industry Experience

  • Unified communications & collaboration
  • Social business
  • Voice over Internet Protocol (VoIP)
  • IP phones
  • IP softphones
  • Video telephony 
  • Public safety communications interoperability
  • Cloud applications & services
  • LCD 2D/3D videographics controllers
  • Semiconductors
  • Medical devices
  • Mobile devices
  • Hardware and software
  • Embedded software
  • Market Experience

  • Enterprise
  • Consumer
  • Service provider
  • Finance
  • Education
  • Public safety
  • Healthcare
  • Medical
  • Pharmacy
  • Clinical research
  • Computer OEM's and ODM's
  • Key Competencies

    Product Marketing   

    Product Management

    Partnerships

    Management

    Packaging & promotion strategy

    Go-to-market strategy

    Whole product evaluation

    Account strategies and action plans

    Sales enablement tools

    Buyer personas

    Product and solution positioning

    Market analysis

    User centered design integration

    Taking engineering concepts to market

    Product line roadmap strategy

    Partner assessment & fostering

    Managing technology & ecosystem partnerships

    OEM & ODM selection & negotiations

    Build knowledge & expertise

    Manage large, complex cross-functional teams

    Evaluate options for quick decisions

    Collaborative

    Leading teams

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    Personal Overview

    What others say about me

    My peers and managers have always commented on how dependable and thorough I tend to be. I’ve also been told that they admire my willingness to challenge status quo when necessary. Most of all, they tell me I’m a personable and resourceful team player. And I enjoy having them place their trust in me.

    Who I am

    I'm a... geek, technology-lover, foodie, action movie goer, knowledge-builder, innovator, fan of orchids, and Silicon Valley native.


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