GRACE HU-MORLEY
Catalyst for Product and Business Success

Silicon Valley, CA

SVCatalyst@gmail.com

•  History of providing triple digit revenue growth, top market share, and significant cost savings as result of focus on market requirements and business objectives.

•  Expertise in managing complex, geographically diverse, and virtual cross-functional teams.

•  Early pioneer in rich-media technologies for various markets—enterprise unified communications and collaboration, video, virtualization, mobility, cloud services, social business, service provider applications, content analytics, and public safety radio over IP.

POLYCOM – Sr. Manager, Solutions Product Marketing / Product Manager

Leading product marketing activities as well as guiding and collaborating with internal teams and IBM colleagues on making communications more social—transforming how businesses engage.

Provided strategic direction and leadership for IBM partnership and Cisco integration initiative—creating competitively differentiated unified communications (UC) and social business solutions.

•    Developed key partnerships within IBM as well as extended IBM UC and Social Business capabilities— resulting in significant revenue, OEM contract, joint cloud research, and IBM Lotus Award 2011 for Enhancing Business Value through UC2 Solutions.

CISCO SYSTEMS – Sr. Product Manager

Drove strategies for public safety collaboration solution in start-up setting. Managed multiple communications endpoints. Directed team of 3 marketers and coached product managers.

•  Spearheaded product marketing efforts, created new sales enablement tools, and revamped Web portals—achieving effective resource scaling and selling in 2 months.

•  Championed customer and user experience through validation interviews, usability and ethnographic studies, and ordering improvements.

Delivered from concept Cisco’s first enterprise unified communications softclients, video telephony endpoints, and consumer-facing VoIP devices. Led direct reports, trained product managers, and directed multiple product teams with several sub-teams (~106 members).

•    Initiated user-centered design practices into product development process—resulting in reduced development time, quick product adoption, and top market share position.

•    Led efforts beyond desktop video product-line duties by driving product marketing activities for enterprise video telephony—obtaining 61% market share and numerous industry awards.

1999-2000

KOMODO TECHNOLOGY – Director of Marketing

•  Directed public relations team—rewarded by editor’s choice awards, respected trade magazine articles, industry roundtable invitations, and multiple acquisition offers.

•  Led marketing communications—drove third-party co-marketing, coordinated events, managed 2 Websites, and developed key messages and collateral.

•  Managed business development and strategic alliances—partnered with telecommunications/network manufacturers, service providers, and distributors.

1997-1999

TRIDENT MICROSYSTEMS – Sr. Product Marketing Manager

Executed product management, product marketing, and business development for line of embedded memory 3D / DVD LCD graphics controllers for mobile computing. Led cross-functional product team of 10-15 members and assisted in supervising and training team of 10 applications engineers and marketing managers. Managed P&L, forecasting, and pricing.

•  Defined, positioned, and launched 5 of company’s first embedded memory integrated circuit products—bringing in greater than 46% of company revenue.

•  Provided account penetration strategies, development, and support—resulting in higher customer satisfaction and increased efficiency of sales teams.

1995-1997

CIRRUS LOGIC – Business Marketing Manager

Drove business development and customer program management for a line of 3D LCD graphics controllers for this semiconductor manufacturer. Served as strategy consultant for account managers and primary Mobile Graphics Group representative for customers.

•  Delivered top-tier notebook manufacturer design-wins—including Toshiba, IBM, and NEC by developing and driving account strategies while championing customer satisfaction.

1992-1995

PULSE METRIC – Marketing Project Leader / International Sales

Managed marketing communications activities, international sales activities, and clinical studies for medical device start-up company.  Began as Sales Engineer.

Master of Business Administration – Santa Clara University, Santa Clara

Master of Science, Biomedical Engineering – University of California, San Diego

Bachelor of Science, Biomedical Engineering – University of California, San Diego

Cisco Innovator Nomination

Cisco Cross-Functional Collaboration Recognition

Cisco Achievement Program Awards:

Silicon Valley Product Management Association – Speaker Recruitment Volunteer

FountainBlue

Noteworthy: 

Pragmatic Marketing Certified

“Best of SynthaSite 2008” finalist for personal website (www.gracehm.com)

Professional Development: