GRACE HU-MORLEY
Catalyst for Product and Business Success | Silicon Valley, CA
SVCatalyst@gmail.com |
Marketing Leader – Product Management / Product Marketing | Awarded for innovation in product and revenue creation. Expertise in bringing new technologies to market quickly with limited resources for start-ups to Fortune 100 companies. Experience complemented by MBA and BS / MS in engineering.
• Uniquely combines product management, user experience, and product marketing to create and launch successful profitable products.
• History of providing triple digit percentage revenue growth, top market share, and significant cost savings as result of focus on market requirements and business objectives.
• Accomplished in new technologies and markets that improve communication and collaboration—web conferencing and collaboration (virtualization / SaaS models), enterprise unified communications mobility software, consumer-facing voice over IP (VoIP) hardware, video telephony, consumer video, Web 2.0 tools, and mobile PC. |
| CISCO SYSTEMS – Sr. Product Line Manager
Emerging Technology Group (2006-2008)
Drove requirements (PRD's) and go-to-market strategies for public safety collaboration solution in start-up setting. Managed 3 communications endpoints (PC / Web / XML-based). Directed team of 1 direct report and 2 writers and coached 2 product managers.
• Championed customer and user experience by delivering prototypes, validation interviews, usability and ethnographic studies, and ordering improvements—increasing prospects' confidence of Cisco's ability to deliver solution for their market.
• Spearheaded creation of new sales enablement tools and revamp of web portals—achieving more effective resource scaling and selling in just 2 months.
Voice Technology Group (2000-2006)
Delivered from concept Cisco’s first unified communications softclients, video telephony endpoints, and entry-level VoIP devices. Managed direct report, trained product managers, and led 3 softclient teams with sub-teams (~106 members). • Led efforts beyond desktop video product line, obtaining 61% market share. Drove internal and outbound marketing activities for enterprise IP video telephony solution by working across multiple business units and organizations.
Developed acceptance criteria for video communications ecosystem partners as well as evaluated and managed partners like Sony and Polycom.
• Created and implemented new product deployment process—preventing customer installation issues and escalations due to network outages. • Spearheaded and executed new pricing and bundling initiative for IP phones—resulting in $36M incremental revenue in 6 months and #1 in telephony market share. • Led acquired (Komodo Technology) product-line integration and drove go-to-market strategies—delivering more than 400% revenue growth, 80% market share, and 32% cost reduction in a down market. |
| KOMODO TECHNOLOGY – Director of Marketing
Directed product marketing, marketing communications, and business development for a supplier of consumer-based IP telephony hardware products. Activities led to acquisition of this successful start-up by Cisco Systems for $175 million. Managed budget of $0.5M.
• Directed public relations team—rewarded by editor’s choice awards,
respected trade magazine articles, industry roundtable invitations, and
multiple acquisition offers.
• Launched emerging technology voice over IP products—leading to company profitability in less than 6 months of first customer ship.
Led marketing communications—drove third party co-marketing activities, coordinated events, managed 2 websites, and developed key marketing messages and collateral.
Managed business development and strategic alliances—partnered with telecommunications/network manufacturers, service providers, and distributors.
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| TRIDENT MICROSYSTEMS – Sr. Product Marketing Manager
Executed product management, product marketing, and business development for line of embedded memory 3D / DVD LCD graphics controllers for mobile computing.
• Managed cross-functional team of 10-15 members and assisted in supervising and
training team of 10 applications engineers and product managers. • Defined, positioned, and launched 5 of company’s first embedded memory integrated circuit products—bringing in greater than 46% of company revenue.
• Provided account penetration strategies, development, and support—resulting in higher customer satisfaction and increased efficiency of sales teams. |
| CIRRUS LOGIC – Business Marketing Manager
Drove business development, customer program management, and product management for a line of LCD graphics controllers for mobile computing for this semiconductor manufacturer. Served as strategy consultant for Sales and primary Mobile Graphics representative for customers.
• Delivered top-tier notebook manufacturer design-wins (including Toshiba—IBM, NEC, and Fujitsu—by developing and driving account strategies and action plans while also championing customer satisfaction.
• Utilized multi-functional skills by taking over several different marketing roles after organizational restructuring—keeping organization functioning and retaining customers. |
| PULSE METRIC – Marketing Project Leader / International Sales Managed marketing communications activities, international sales activities, and clinical studies for medical device start-up company.
• Introduced 3 products to consumer, medical, education, and pharmacy markets through direct and distribution channels, which doubled sales in one year.
• Managed and developed marketing collateral that enhanced company image, decreased mailing costs by 85%, increased qualified leads by 22%, and saved company average of $3,000 per brochure. |
| Master of Business Administration – Santa
Clara University, Santa Clara
Master of
Science, Biomedical Engineering – University of California, San Diego
Bachelor of
Science, Biomedical Engineering – University of California, San Diego |
| Cisco Achievement Program Awards:
• Launch Teamwork Award
• Expediting Product SKUs Award
• Web Portal Award | • Outstanding Teamwork Award
• Pricing & Bundling Promotion Award |
Cisco Innovator Nomination Cisco Cross-Functional Collaboration Recognition |
| Silicon Valley Product Management Association – Speaker Recruitment Volunteer
CSIX Connect – Speaker Recruitment Volunteer FountainBlue
Cisco’s Women in Technology Action Network (WTAN) |
| Pragmatic Marketing Certified
“Best of SynthaSite 2008” finalist for personal website (http://gracehm.com)
Professional Development:
• Leadership in Action
• Team in Motion
• Accessibility Training | • Getting Business Results through Leadership
• Media Relations Training
• Sandler Systems Sales Training |
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