Links and Resources
Below is a list of useful links and resources I compiled that may be useful to other technical product management / marketing professionals. I am passionate about learning and want to help others who are also interested in building their expertise.
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Need information that is updated weekly? The Catalyst is a weekly publication that serves as a resource for technical product management and product marketing professionals.
Product management events as well as local technical and leadership events that can be accessed from the Silicon Valley are listed below.
SVPMA holds monthly meetings with guest speakers and quarterly workshops.
AIPMM provides product management and product marketing Webinars.
American Management Association provides free Webcasts.
Proficientz provides free Webinars.
WorkIt provides a weekly source of event information.
Product Management/Marketing Courses
For engineers or other non-marketing professionals looking to move into product management, I highly suggest that you take a course on product management to gain a better insight into the product management profession. Below are organizations that offer such courses.
I took their Practical Product Management and Requirements that Work courses to hone my marketing skills and gain some tools for training other product managers. These courses are geared towards managing technology products.
I have not taken any courses from the 280 Group, but their site offers some good information for product managers and product marketing managers. They also offer free tools.
SVPG offers workshops for product management and product marketing professionals. I have not taken any courses from this organization.
UC Berkeley offers training programs for marketing and product management professionals. They have a 5-day program focused on product management with a certificate at the program graduation as well as individual modules and programs. I have not taken any courses from UC Berkeley.
This organization also offers great resources, product portfolio management framework, and training programs for product managers. I have not taken any of their courses.
AIPMM offers product management certification and is another great resource for product management.
User-Centered Design / User Experience
Organizations who create products that are full of features but the products cannot be easily used are very likely going to fail, especially when targeting the early majority (pragmatists).
This website provides invaluable information on usability.
Why You Only Need to Test With 5 Users is an article illustrating that usability testing does not have to be costly or complex.
This presentation slide set describes what user experience is and is not. Some of the slides are quite complex and difficult to read, but provides a good overview of user experience and how it needs to be tied with business objectives.
Trusted Service Providers
If you are looking for help, this is a list of Silicon Valley service providers that I have worked with who have provided excellent results.
This design organization applies user-centered methodology for products, services, and environments—providing compelling user experiences. I worked with David Abkowitz on three softclient projects, which included visual design, ideation, prototyping, interaction architecture, and prototype validation. I highly recommend David.
This marketing organization offers strategies to acquire and retain customers by combining Web 2.0 social media and targeted direct marketing tactics. I worked with Susan Hanshaw and Dean Guadagni, whom both are really good caring people and want to see others succeed. What I like best about working with them is that I don't feel any sales pressure and phoniness. It is refreshing to work with people like them.
Progressive Solutions is unique in that they not only provide printing services, but also distribution. I worked with both Scott Feldman and Mark Sarpa. They are patient and just really good guys. Great customer service!
This is a marketing collateral design provider. I worked with eandi to create data sheets. Erin Sarpa is sharp and creative.
Jeff Duran is a digital artist/designer. He provides great work in little time. I highly recommend Jeff.
This organization develops technical documentation, marketing collateral and training materials for technology companies.
KSM provides marketing services. I really enjoyed working with Andy Meadows to create application icons. He is creative and gave us concept options that were all usable. It was so hard to choose the final icons. Andy saved us from another vendor who provided us with awful, ridiculous icons.
Join organizations / associations / groups to keep marketing and business skills up-to-date, stay current, and network.
This organization was founded to address the needs of product managers, product marketing managers, and other professionals working with the Product Management field.
SVAMA is the local chapter of the American Marketing Association and supports all disciplines of marketing. SVAMA provides local educational and networking opportunities many times per month.Silicon Valley NewTech Meetup
This meetup group is for tech enthusiasts to discuss and show-and-tell new web technologies. Meetings are held in Palo Alto on the first Tuesday of every month. The night consists of four companies demoing their products in just five minutes, then an hour of networking. Beer, wine, and pizza is provided. Join the meetup to see demos of hot new Web 2.0 technologies and mingle with fellow entrepreneurs and investors.
I have found that this organization is mainly made up of marketing communications professionals.
This is the marketing special interest group of SVForum, which is an organization that fosters innovation, entrepreneurship and leadership within the San Francisco/Silicon Valley ecosystem of individuals and businesses participating in emerging technologies.
This is a worldwide group for Marketing Executives who want to collaborate and network to share cases, experience and connect.
Below are sites that can give you a good idea of salary ranges for product management and marketing in the Silicon Valley for free.
Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals.
I like PayScale because it takes into account years of experience, industry, and location.
Salary.com salary results include geography, function, and experience level. The limitation I found with the free reports is the title of the position. The closest approximation that I got was for a Web Product Manager III.
Simply Hired has a salary calculator based on the jobs that are posted.
Indeed searches salaries of jobs that are posted.