Silicon Valley Business Catalyst Blog

Showing Tag: " user experience" (Show all posts)

Best of SynthaSite Finalist

Posted by Grace Hu-Morley on Thursday, December 11, 2008, In : User Experience 




I am thrilled to say that this site, http://gracehm.com, has been selected as a finalist in the 2008 Best of SynthaSite contest!  It was completely unexpected because my site, built using SynthaSite, is still in its infancy.  In fact, I even forgot that I entered into the contest.

Today I decided to check on my site's traffic (with Google Analytics).  To my amazement, the number of hits had gone through the roof.  When I checked the traffic source, I saw that most were coming from bestof.syn...
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Poor Experience Equals Poor Revenue

Posted by Grace Hu-Morley on Friday, December 5, 2008, In : User Experience 





If a product has all the customer needed features but cannot be easily deployed or used, users will stop using it and the revenue will dry up.  Incorporating usability will increase revenue, decrease sales cycles, increase product adoption, and lower support costs.

Products need to be designed for the experience.  Product managers should already be focused on what matters most to users.  Product managers deploy offerings that solve market problems therefore it is important that we take it o...
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Don't forget that usability is a market problem

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : User Experience 


 
Wenger Giant Knife


The picture above is a Swiss Army knife gone wrong.  This is what happens when there is failure to focus on specific markets and usability.

In Silicon Valley, many organizations are engineering driven.  Technology is king.

First of all, to assume that a technology product meets customer requirements for all market segments is delusional.  Providing 90% of the solution for specific markets is much more effective than providing 10% of the solution for 90% of the available ...
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My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

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