Silicon Valley Business Catalyst Blog

Showing Tag: " revenue" (Show all posts)

Finally... An Easy to Read White Paper on Product Management

Posted by Grace Hu-Morley on Monday, February 16, 2009, In : Product Management 





I haven't found any simple yet comprehensive descriptions of Product Management for high-tech, so I created a two-page Product Management White Paper.  The link to this document has also been added to my Links & Resources page.

This White Paper on Product Management actually started as a blog but it just became too difficult to read.  There are so many dimensions of Product Management and it was easier to layout the information in a white paper.

I hope you find this document useful.  For othe...
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Choose Me — Bring in Product Management before Other Marketing Disciplines

Posted by Grace Hu-Morley on Thursday, February 12, 2009, In : Marketing (general) 





Product Management is a critical function during tough economic times.  Many organizations when they start staffing unfortunately don’t bring in product management until marketing communications is already in place.  When organizations build their teams, the first marketing person they should hire is one with a solid product management background.  Start with product management and add product marketing and marketing communications later.  

This blog was inspired by Rocket Watcher’s blog ...
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User Experience Focused Product Team

Posted by Grace Hu-Morley on Wednesday, January 14, 2009, In : User Experience 






If you’re a product manager starting to add user-centered design processes to product development to create more user-friendly products, consider how the product creation team will look like.

First of all, congratulations in recognizing that the revenue stream will continue as long as the customer experience is agreeable.  Just having this bit of knowledge will help you get closer to user-friendly products.  If you still don’t see why usability is important, read my post called “Poor E...
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Poor Experience Equals Poor Revenue

Posted by Grace Hu-Morley on Friday, December 5, 2008, In : User Experience 





If a product has all the customer needed features but cannot be easily deployed or used, users will stop using it and the revenue will dry up.  Incorporating usability will increase revenue, decrease sales cycles, increase product adoption, and lower support costs.

Products need to be designed for the experience.  Product managers should already be focused on what matters most to users.  Product managers deploy offerings that solve market problems therefore it is important that we take it o...
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About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

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