Silicon Valley Business Catalyst Blog
Grace Hu-Morley—Catalyst for Product and Business Success

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Showing Tag: " outbound marketing" (Show all posts)

Pain Sells—Not Features and Benefits

Posted by Grace Hu-Morley on Thursday, April 23, 2009, In : Marketing (general) 


Update your marketing and selling approaches by starting with pain.  Focus on what pain you solve for your customers / prospects.  People buy solutions to their pain, not features and benefits.  Pain is the only thing they identify with.  Lead with the pain and use products, features, and benefits as proof points to the solution.

Start with positioning the pain.  Traditional marketing teaches positioning as describing your product / service in terms of benefits, target customer segment, and k...
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Marketing is not just about promotions and advertising

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : Marketing (general) 

Just the other day a serial entrepreneur, who had a few failed businesses, told me that he painfully learned that marketing is needed way before product development.  Like many others, he unfortunately waited to bring on marketers because he thought there was no reason to promote a product that wasn’t been built yet.

Marketing is mostly portrayed and perceived as an outbound “marketing communications” function—promotions, PR, advertising, event management, etc.  However, for compan...


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About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

I am a

catalyst for product and business success

looking for a new marketing leadership opportunity to help companies who may have...

  • difficulties bringing products to market faster
  • issues with product success or execution
  • ineffective utilization of limited resources

Learn More >

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