Silicon Valley Business Catalyst Blog
Grace Hu-Morley—Catalyst for Product and Business Success

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Showing Tag: " marketing communications" (Show all posts)

Choose Me — Bring in Product Management before Other Marketing Disciplines

Posted by Grace Hu-Morley on Thursday, February 12, 2009, In : Marketing (general) 



Product Management is a critical function during tough economic times.  Many organizations when they start staffing unfortunately don’t bring in product management until marketing communications is already in place.  When organizations build their teams, the first marketing person they should hire is one with a solid product management background.  Start with product management and add product marketing and marketing communications later.  

This blog was inspired by Rocket Watcher’s blog p...
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Marketing is not just about promotions and advertising

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : Marketing (general) 

Just the other day a serial entrepreneur, who had a few failed businesses, told me that he painfully learned that marketing is needed way before product development.  Like many others, he unfortunately waited to bring on marketers because he thought there was no reason to promote a product that wasn’t been built yet.

Marketing is mostly portrayed and perceived as an outbound “marketing communications” function—promotions, PR, advertising, event management, etc.  However, for compan...


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About

About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

I am a

catalyst for product and business success

looking for a new marketing leadership opportunity to help companies who may have...

  • difficulties bringing products to market faster
  • issues with product success or execution
  • ineffective utilization of limited resources

Learn More >

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