Just the other day a serial entrepreneur, who had a few failed businesses, told me that he painfully learned that marketing is needed way before product development.  Like many others, he unfortunately waited to bring on marketers because he thought there was no reason to promote a product that wasn’t been built yet.

Marketing is mostly portrayed and perceived as an outbound “marketing communications” function—promotions, PR, advertising, event management, etc.  However, for compan...


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