Posted by Grace Hu-Morley on Tuesday, August 18, 2009,
In :
Marketing (general)
Last week my “Meet Grace” presentation on SlideShare was narrated and turned into a YouTube video. This YouTube video presentation is an example of how one can leverage social media and video for outbound marketing purposes.
Ian Griffin, a professional speechwriter, generously converted the slides for me and posted it on YouTube. My tags and description were added to help increase traffic to the video and my website.
To further leverage social media, I updated my LinkedIn status, ... Continue reading ...
Posted by Grace Hu-Morley on Tuesday, August 18, 2009,
In :
Marketing (general)
If you need to put together a presentation to pitch ideas for a new product, whether it is for executive management or for an interview (as it was in my case), check out this post.
This blog post is related to a previous post—Next-Generation Conference Room Phone Design Ideas—where I talked about a presentation that I had put together for a job interview. This post will review what I did in building and pitching of the presentation.
Posted by Grace Hu-Morley on Monday, July 6, 2009,
In :
User Experience
Recently I interviewed for a product management position and was asked to put together a presentation on next-generation product design ideas for audio conference room phones. Since my presentation was market problem and user experience oriented, I thought I’d share my presentation with you. In a separate blog post, I will review what I did to build and pitch the presentation.
To keep the company anonymous, I’m going to call it Company X. However, before I go into the design ideas, let m... Continue reading ...
Posted by Grace Hu-Morley on Thursday, April 23, 2009,
In :
Marketing (general)
Update your marketing and selling approaches by starting with pain. Focus on what pain you solve for your customers / prospects. People buy solutions to their pain, not features and benefits. Pain is the only thing they identify with. Lead with the pain and use products, features, and benefits as proof points to the solution.
Start with positioning the pain. Traditional marketing teaches positioning as describing your product / service in terms of benefits, target customer segment, and k... Continue reading ...
Posted by Grace Hu-Morley on Wednesday, April 22, 2009,
In :
News
It is an honor to be considered as someone who exemplifies the role of product management. I want to thank Pragmatic Marketing for including me on their home page. My picture is cycled with those of other product management, product marketing and executive leaders whose philosophy aligns with Pragmatic Marketing and who illustrate the best of the role.
I especially appreciate the fact that Pragmatic Marketing links to this blog on their Product Management Solutions page.
Posted by Grace Hu-Morley on Thursday, April 9, 2009,
In :
Marketing (general)
Listed are some take away messages from last week’s Web 2.0 Expo San Francisco 2009 that I thought would be important for Product Managers and Product Marketing Managers. I went to many of the sessions and also interviewed several of the exhibitors local to Silicon Valley. This post will provide insight into trends, business challenges to address, and areas to innovate.
General Messages
Be more agile – massive networking drives increase in dynamics and complexity
Posted by Grace Hu-Morley on Tuesday, March 17, 2009,
In :
Career
We all need to anticipate for change whether we have a job or are in between jobs. Change is stressful but it is how you deal with change that can bring you success. To survive and succeed you must sense change, make sense of change, and respond to change.
Product managers and product marketing managers have an advantage when it comes to managing change. For the products you manage, you are already (or should be already) monitoring the market for trends, updating your product offerings to k... Continue reading ...
Posted by Grace Hu-Morley on Monday, February 16, 2009,
In :
Product Management
I haven't found any simple yet comprehensive descriptions of Product Management for high-tech, so I created a two-page Product Management White Paper. The link to this document has also been added to my Links & Resources page.
This
White Paper on Product Management actually started as a blog but it just became too difficult
to read. There are so many dimensions of Product Management and it was
easier to layout the information in a white paper.
Posted by Grace Hu-Morley on Thursday, February 12, 2009,
In :
Marketing (general)
Product Management is a critical function during tough economic times. Many organizations when they start staffing unfortunately don’t bring in product management until marketing communications is already in place. When organizations build their teams, the first marketing person they should hire is one with a solid product management background. Start with product management and add product marketing and marketing communications later.
Posted by Grace Hu-Morley on Wednesday, January 14, 2009,
In :
User Experience
If you’re a product manager starting to add user-centered design processes to product development to create more user-friendly products, consider how the product creation team will look like.
First of all, congratulations in recognizing that the revenue stream will continue as long as the customer experience is agreeable. Just having this bit of knowledge will help you get closer to user-friendly products. If you still don’t see why usability is important, read my post called “Poor Exp... Continue reading ...
Posted by Grace Hu-Morley on Thursday, January 8, 2009,
In :
News
This website was nominated as one of the finalists in the personal website category of the Best of SynthaSite
contest. Although this site was not selected as the final winner,
making the final five was a great honor—there were over 1,000 entries
submitted into the competition. I am very grateful for all the support
and votes this site has received.
I want to thank SynthaSite
for providing me a great tool to build my website for free without the
worry of ads and giving me the opportunity ... Continue reading ...
Posted by Grace Hu-Morley on Thursday, December 11, 2008,
In :
User Experience
I am thrilled to say that this site, http://gracehm.com, has been selected as a finalist in the 2008 Best of
SynthaSite contest! It was completely unexpected because my site, built using SynthaSite, is still in its infancy. In fact, I even forgot that I entered into the contest.
Today I decided to check on my site's traffic (with Google Analytics). To my amazement, the number of hits had gone through the roof. When I checked the traffic source, I saw that most were coming from bestof.synth... Continue reading ...
My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.
