Silicon Valley Business Catalyst Blog

Showing Tag: " ethnography" (Show all posts)

Poor Experience Equals Poor Revenue

Posted by Grace Hu-Morley on Friday, December 5, 2008, In : User Experience 





If a product has all the customer needed features but cannot be easily deployed or used, users will stop using it and the revenue will dry up.  Incorporating usability will increase revenue, decrease sales cycles, increase product adoption, and lower support costs.

Products need to be designed for the experience.  Product managers should already be focused on what matters most to users.  Product managers deploy offerings that solve market problems therefore it is important that we take it o...
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