If a product has all the customer needed features but cannot be easily deployed or used, users will stop using it and the revenue will dry up.  Incorporating usability will increase revenue, decrease sales cycles, increase product adoption, and lower support costs.

Products need to be designed for the experience.  Product managers should already be focused on what matters most to users.  Product managers deploy offerings that solve market problems therefore it is important that we take it one ...

The number of product management jobs has decreased by 19% since April 2007.  The good news is that the number of job postings per capita in San Jose, CA is the highest in the country according to Indeed.  Also, there are more product management positions posted than product marketing or other outbound marketing disciplines.

According to Simply Hired, average Senior Product Manager salaries in Silicon Valley is $121,000.  Indeed states that the average Senior Product Manager salary of $117,0...

Many engineers have come to me asking for advice on how to get into marketing.  I first find out why they want to make the switch to the "Dark Side" and their expectations of the position.  If these engineers still want to transition into product management after I've provided them the gory details of what the role entails, my advice is for them to build their marketing skills and experience.

One option is to find positions, like technical marketing, that will allow engineers to build their ...