Silicon Valley Business Catalyst Blog

Showing category "User Experience" (Show all posts)

Next-Generation Conference Room Phone Design Ideas

Posted by Grace Hu-Morley on Monday, July 6, 2009, In : User Experience 

Recently I interviewed for a product management position and was asked to put together a presentation on next-generation product design ideas for audio conference room phones. Since my presentation was market problem and user experience oriented, I thought I’d share my presentation with you. In a separate blog post, I will review what I did to build and pitch the presentation.

To keep the company anonymous, I’m going to call it Company X. However, before I go into the design ideas, le...
Continue reading ...

User Experience Focused Product Team

Posted by Grace Hu-Morley on Wednesday, January 14, 2009, In : User Experience 

If you’re a product manager starting to add user-centered design processes to product development to create more user-friendly products, consider how the product creation team will look like.

First of all, congratulations in recognizing that the revenue stream will continue as long as the customer experience is agreeable.  Just having this bit of knowledge will help you get closer to user-friendly products.  If you still don’t see why usability is important, read my post called “Poor E...
Continue reading ...

Best of SynthaSite Finalist

Posted by Grace Hu-Morley on Thursday, December 11, 2008, In : User Experience 

I am thrilled to say that this site,, has been selected as a finalist in the 2008 Best of SynthaSite contest!  It was completely unexpected because my site, built using SynthaSite, is still in its infancy.  In fact, I even forgot that I entered into the contest.

Today I decided to check on my site's traffic (with Google Analytics).  To my amazement, the number of hits had gone through the roof.  When I checked the traffic source, I saw that most were coming from bestof.syn...
Continue reading ...

Poor Experience Equals Poor Revenue

Posted by Grace Hu-Morley on Friday, December 5, 2008, In : User Experience 

If a product has all the customer needed features but cannot be easily deployed or used, users will stop using it and the revenue will dry up.  Incorporating usability will increase revenue, decrease sales cycles, increase product adoption, and lower support costs.

Products need to be designed for the experience.  Product managers should already be focused on what matters most to users.  Product managers deploy offerings that solve market problems therefore it is important that we take it o...
Continue reading ...

Don't forget that usability is a market problem

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : User Experience 

Wenger Giant Knife

The picture above is a Swiss Army knife gone wrong.  This is what happens when there is failure to focus on specific markets and usability.

In Silicon Valley, many organizations are engineering driven.  Technology is king.

First of all, to assume that a technology product meets customer requirements for all market segments is delusional.  Providing 90% of the solution for specific markets is much more effective than providing 10% of the solution for 90% of the available ...
Continue reading ...


About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

I am a

catalyst for product and business success

Learn More >

Subscribe & Share


About    •    Portfolio     •    Blog     •   Links & Resources    •    Contact    •    Building This Site

Make a Free Website with Yola.