Silicon Valley Business Catalyst Blog

Showing category "Marketing (general)" (Show all posts)

An Upgrade to "Meet Grace"

Posted by Grace Hu-Morley on Tuesday, August 18, 2009, In : Marketing (general) 

Last week my “Meet Grace” presentation on SlideShare was narrated and turned into a YouTube video.  This YouTube video presentation is an example of how one can leverage social media and video for outbound marketing purposes.  

Ian Griffin, a professional speechwriter, generously converted the slides for me and posted it on YouTube.  My tags and description were added to help increase traffic to the video and my website.

To further leverage social media, I updated my LinkedIn status,...
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Developing a Product Idea Presentation

Posted by Grace Hu-Morley on Tuesday, August 18, 2009, In : Marketing (general) 

If you need to put together a presentation to pitch ideas for a new product, whether it is for executive management or for an interview (as it was in my case), check out this post.

This blog post is related to a previous post—Next-Generation Conference Room Phone Design Ideas—where I talked about a presentation that I had put together for a job interview.  This post will review what I did in building and pitching of the presentation.

In building presentations for pitching ideas, keep in ...
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Pain Sells—Not Features and Benefits

Posted by Grace Hu-Morley on Thursday, April 23, 2009, In : Marketing (general) 

Update your marketing and selling approaches by starting with pain.  Focus on what pain you solve for your customers / prospects.  People buy solutions to their pain, not features and benefits.  Pain is the only thing they identify with.  Lead with the pain and use products, features, and benefits as proof points to the solution.

Start with positioning the pain.  Traditional marketing teaches positioning as describing your product / service in terms of benefits, target customer segment, and ...
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Web 2.0 Expo Take Aways for Product Managers and Product Marketing Managers

Posted by Grace Hu-Morley on Thursday, April 9, 2009, In : Marketing (general) 

Listed are some take away messages from last week’s Web 2.0 Expo San Francisco 2009 that I thought would be important for Product Managers and Product Marketing Managers.  I went to many of the sessions and also interviewed several of the exhibitors local to Silicon Valley.  This post will provide insight into trends, business challenges to address, and areas to innovate.

General Messages
  • Be more agile – massive networking drives increase in dynamics and complexity
  • Feedback loops rule ...

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Choose Me — Bring in Product Management before Other Marketing Disciplines

Posted by Grace Hu-Morley on Thursday, February 12, 2009, In : Marketing (general) 

Product Management is a critical function during tough economic times.  Many organizations when they start staffing unfortunately don’t bring in product management until marketing communications is already in place.  When organizations build their teams, the first marketing person they should hire is one with a solid product management background.  Start with product management and add product marketing and marketing communications later.  

This blog was inspired by Rocket Watcher’s blog ...
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Marketing is not just about promotions and advertising

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : Marketing (general) 

Just the other day a serial entrepreneur, who had a few failed businesses, told me that he painfully learned that marketing is needed way before product development.  Like many others, he unfortunately waited to bring on marketers because he thought there was no reason to promote a product that wasn’t been built yet.

Marketing is mostly portrayed and perceived as an outbound “marketing communications” function—promotions, PR, advertising, event management, etc.  However, for compani...
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About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

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catalyst for product and business success

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