Silicon Valley Business Catalyst Blog

Browsing Archive: February, 2009

Finally... An Easy to Read White Paper on Product Management

Posted by Grace Hu-Morley on Monday, February 16, 2009, In : Product Management 





I haven't found any simple yet comprehensive descriptions of Product Management for high-tech, so I created a two-page Product Management White Paper.  The link to this document has also been added to my Links & Resources page.

This White Paper on Product Management actually started as a blog but it just became too difficult to read.  There are so many dimensions of Product Management and it was easier to layout the information in a white paper.

I hope you find this document useful.  For othe...
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Choose Me — Bring in Product Management before Other Marketing Disciplines

Posted by Grace Hu-Morley on Thursday, February 12, 2009, In : Marketing (general) 





Product Management is a critical function during tough economic times.  Many organizations when they start staffing unfortunately don’t bring in product management until marketing communications is already in place.  When organizations build their teams, the first marketing person they should hire is one with a solid product management background.  Start with product management and add product marketing and marketing communications later.  

This blog was inspired by Rocket Watcher’s blog ...
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About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

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