Silicon Valley Business Catalyst Blog

Browsing Archive: April, 2009

Pain Sells—Not Features and Benefits

Posted by Grace Hu-Morley on Thursday, April 23, 2009, In : Marketing (general) 

Update your marketing and selling approaches by starting with pain.  Focus on what pain you solve for your customers / prospects.  People buy solutions to their pain, not features and benefits.  Pain is the only thing they identify with.  Lead with the pain and use products, features, and benefits as proof points to the solution.

Start with positioning the pain.  Traditional marketing teaches positioning as describing your product / service in terms of benefits, target customer segment, and ...
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Appearing on Pragmatic Marketing Site

Posted by Grace Hu-Morley on Wednesday, April 22, 2009, In : News 

It is an honor to be considered as someone who exemplifies the role of product management.  I want to thank Pragmatic Marketing for including me on their home page.  My picture is cycled with those of other product management, product marketing and executive leaders whose philosophy aligns with Pragmatic Marketing and who illustrate the best of the role.

I especially appreciate the fact that Pragmatic Marketing links to this blog on their Product Management Solutions page.

Thanks, Pragmatic M...
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Web 2.0 Expo Take Aways for Product Managers and Product Marketing Managers

Posted by Grace Hu-Morley on Thursday, April 9, 2009, In : Marketing (general) 

Listed are some take away messages from last week’s Web 2.0 Expo San Francisco 2009 that I thought would be important for Product Managers and Product Marketing Managers.  I went to many of the sessions and also interviewed several of the exhibitors local to Silicon Valley.  This post will provide insight into trends, business challenges to address, and areas to innovate.

General Messages
  • Be more agile – massive networking drives increase in dynamics and complexity
  • Feedback loops rule ...

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About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

I am a

catalyst for product and business success

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