Silicon Valley Business Catalyst Blog

Browsing Archive: October, 2008

Transitioning from engineering to product management

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : Career 


Many engineers have come to me asking for advice on how to get into marketing.  I first find out why they want to make the switch to the "Dark Side" and their expectations of the position.  If these engineers still want to transition into product management after I've provided them the gory details of what the role entails, my advice is for them to build their marketing skills and experience.

One option is to find positions, like technical marketing, that will allow engineers to build their...
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Don't forget that usability is a market problem

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : User Experience 


 
Wenger Giant Knife


The picture above is a Swiss Army knife gone wrong.  This is what happens when there is failure to focus on specific markets and usability.

In Silicon Valley, many organizations are engineering driven.  Technology is king.

First of all, to assume that a technology product meets customer requirements for all market segments is delusional.  Providing 90% of the solution for specific markets is much more effective than providing 10% of the solution for 90% of the available ...
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Marketing is not just about promotions and advertising

Posted by Grace Hu-Morley on Friday, October 17, 2008, In : Marketing (general) 


Just the other day a serial entrepreneur, who had a few failed businesses, told me that he painfully learned that marketing is needed way before product development.  Like many others, he unfortunately waited to bring on marketers because he thought there was no reason to promote a product that wasn’t been built yet.

Marketing is mostly portrayed and perceived as an outbound “marketing communications” function—promotions, PR, advertising, event management, etc.  However, for compani...
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About Silicon Valley Business Catalyst Blog

My motivation to begin this blog is to share my ideas mainly around technical marketing management, specifically product management and product marketing in the Silicon Valley. I am passionate about learning and want to help others who are also interested in building their expertise.

About Grace Hu-Morley

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catalyst for product and business success

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